Are you struggling to tap into the Gen Z market on YouTube? You’re not alone in facing this challenge. With a massive user base of 2 billion logged-in monthly users and a staggering 81% of Americans aged 15-25 actively tuning in, it’s undeniable that YouTube presents a lucrative marketing opportunity. In this article, we will […]
Understanding the best ways to reach college students, often akin to targeting a constantly shifting landscape, poses significant challenges. Research consistently underscores this demographic’s status as one of the most demanding to engage with successfully. In our upcoming article, we delve into a myriad of strategies that transcend mere attraction and instead focus on deep, […]
Feeling overwhelmed managing a virtual focus group? You’re not alone. Remote market research has gained significant popularity in recent years. This guide is designed to help you navigate the challenges with 11 proven virtual focus group best practices that will ensure your next online focus group is a resounding success. Are you ready for an […]
TikTok influencers are crucial for building credibility and trust, reaching a wider audience, and creating viral content. But that begs the question, how to find tiktok influencers that are are right for you brand? After all, establishing credibility and fostering trust lies at the heart of successful influencer marketing strategies. Brands strategically capitalize on the […]
You’re eager to spread the word about your brand, app, event, or business on a college campus. But the real questions is sure where to start. Did you know that flyers placed in strategic spots around universities can be an effective way to reach thousands of students? That said, there are some caveats and rules […]
Looking to maximize your campus event’s impact? Organizing a tabling event on campus can be a highly effective method for student organizations and clubs to connect with fellow students, enhance visibility, and attract new members. Achieving successful engagement through such an event can result in heightened awareness of your organization’s mission and foster potential growth. […]
Struggling to hit the mark with your social media marketing strategy? You’re not alone. Over half of businesses find it challenging to effectively engage their audience on social platforms. In this guide we will give you 5 effective tips for creating a successful social media marketing strategy. Creating a powerful, performance-driven marketing strategy that fosters […]
College students can be a challenging target for marketers due to their skepticism towards scams and their constant search for authenticity. This is particularly true when it comes to promoting a new app, which can be quite a daunting task. In this post, we aim to assist you in deciphering the college marketing code by […]
In today’s digital age, virtual focus groups have become an essential tool for gathering insights and feedback from diverse participants in a cost-effective and efficient manner. Conducting focus groups virtually eliminates geographical barriers and allows for greater flexibility, making it an increasingly popular method for market research. However, to ensure the success of a virtual […]
Influencer marketing has become one of the go to strategies for brands looking to reach a younger audience. With the rise of social media, influencer marketing has become a way for brands to tap into the trust and influence that individuals have on social media over their followers. However, the question remains: Do college students […]