Paid Choolaah Campus Ambassador Program

Locations: Ohio State, University of Nebraska, UC Irvine, University of Alabama, University of Tennessee, Syracuse, and Northwestern
Program Length: One Month
Compensation: $1,000

About Choolaah

Choolaah is a fast-casual Indian restaurant redefining how people experience modern Indian cuisine. Known for its bold flavors, freshly prepared ingredients, and vibrant brand personality, Choolaah has quickly become a favorite among students and young professionals. With locations on and near campuses across the country, the brand is actively building a strong presence within college communities — and that’s where you come in.

About the Program

Choolaah is launching a paid Campus Ambassador Program through OnCampusNation designed to authentically connect with students through peer-to-peer marketing, creative content, and community engagement. As a Choolaah Ambassador, you’ll play a key role in driving awareness, foot traffic, and trial among students while showcasing what makes the brand stand out.

Your main goal is to champion Choolaah on your campus through content creation, on-the-ground promotions, and an on-campus or in-store event that brings the brand to life.

What You’ll Do as an Ambassador

As part of the program, ambassadors will:

• Create high-quality user-generated content for Choolaah to repurpose, highlighting Choolaah’s food, atmosphere, and brand personality
• Distribute coupons, flyers, and promotional materials to drive student traffic.
• Share Choolaah merchandise and swag to spark engagement and encourage trial.

Host one branded event either on campus or at the Choolaah storefront. Examples include:

• Philanthropy fundraisers
• Sampling or tasting events
• Catered club meetings
• Creative themed activations
• Build awareness through peer outreach and campus community involvement.
• Serve as the on-campus voice of the brand by driving excitement and creating meaningful touchpoints with students.

Program Goals

The program is designed to:

• Increase brand visibility among college students
• Drive new customer visits to Choolaah stores
• Build authentic UGC that reflects real student experiences
• Strengthen Choolaah’s community presence across college campuses
• Test creative, student-led promotions that generate measurable impact
• As an ambassador, your goal is to be a passionate advocate for the brand and help introduce more students to Choolaah’s delicious and accessible Indian cuisine.

Perks of the Program

• $1,000 compensation upon completion of the 6 week program
• Free Choolaah merch to use and distribute
• Hands-on marketing experience working directly with a national brand
• Portfolio-building UGC and event experience
• Resume-worthy leadership and brand ambassadorship skills
• Opportunity to network with other ambassadors and marketing professionals
• A fun and creative role that allows you to make a real impact on your campus

Requirements

To succeed in this role, you must:

• Be excited about food, community, and social content creation
• Be active and engaged on campus
• Have strong communication skills and a positive, outgoing personality
• Be comfortable creating content and appearing on camera
• Be willing to plan and execute one event during the program
• Be organized, reliable, and able to meet deadlines

Qualifications

• Must be a current undergraduate student
• Must be a U.S. citizen
• Must be available for the full one-month program duration