Student Influencer How-To Guide to Produce Quality Photo Content 

As social media continues to dominate our daily lives, the role of influencers has grown exponentially, especially among college students. In today’s world, influencers have the power to sway their peers’ purchasing decisions, build a personal brand, and even secure sponsorships from brands. However, with this power comes the responsibility to produce high-quality content, specifically visually appealing photos. In this how-to guide, we will explore tips and tricks for college influencers to produce top-notch photo content that captivates and engages their audience while staying true to their personal brand. Whether you’re just starting or looking to take your photo game to the next level, this guide has something for everyone.

Student Influencer How-To Guide to Produce Quality Photo Content

Below is a step by step guide to better help you create the best content possible for your brand partnership.

How-to Guide:

Understand the brand’s values and aesthetic

• Research the brand to understand its target audience and desired aesthetic
• Align your own brand and content with theirs to create a cohesive partnership

 

Plan the shoot

• Request any requirements or suggestions from the brand.
• Decide on a location that fits the brand’s values and desired aesthetic
• Select outfits that complement the product and brand
• Think about the types of shots you want to take and what will resonate with your followers
• Consider lighting and the time of day for the shoot

 

Get Approval for Your Shoot

• Let the brand know about the planned location and the way their product will be featured

 

Use a high-quality camera

• Phone cameras produce great quality now, but make sure you are using the highest quality settings available
• Utilize your phone’s editing features to ensure they meet the brand’s standards

 

Planning Photo Sizing and Orientation

• Based on the brand’s request when planning the shoot, make sure to shoot your shots in both Portrait and Landscape
• For Instagram Feed post: The ideal size for square posts is 1080px by 1080px at a 1:1 aspect ratio. For landscape posts, use an image that is 1080px by 566px, with an aspect ratio of 1.91:1. Vertical images should be sized at 1080px by 1350px with a 4:5 aspect ratio.
• Instagram Stories: The recommended size for Instagram Stories photos is 1080 pixels by 1920 pixels, with an aspect ratio of 9:16. This will ensure that your photos fill the entire screen and are not cut off on any sides. The maximum file size for Instagram Stories photos is 4 GB.

 

Be creative

• Experiment with angles, poses, and props to create unique and engaging content
• Put your own creative spin on the photos to make them stand out from other content on social media

 

Keep the brand updated during the process

• Don’t be afraid to ask for real-time feedback when you are planning your photo content
• Keep the brand in the loop throughout the process to ensure you’re meeting their expectations
• Be open to feedback and willing to make changes if necessary to create content that meets their standards

 

Conclusion – Closing Thoughts

As we’ve seen in this how-to guide, producing high-quality photo content as a college influencer requires a combination of creativity, planning, and attention to detail. By following the recommended image sizes and scales for Instagram and utilizing the tips and tricks discussed in this guide, college influencers can create visually appealing photos that captivate and engage their audience while staying true to their personal brand.

Whether you’re just starting or looking to take your photo game to the next level, remember that producing quality photo content is a continuous process of trial and error, experimentation, and learning from your successes and failures. With perseverance, dedication, and the right tools and techniques, you can create a stunning Instagram feed that sets you apart from the crowd and makes your mark as a college influencer.