Writing a college ambassador job listing that actually gets applications? Easier said than done. Most brands either sound like they’re hiring for a...

Brands are desperately trying to win over Gen Z, only to find that traditional ads are about as effective as yelling into the...

Let’s face it—traditional advertising is starting to feel like that one friend who keeps recommending the same show you’ve already watched. Consumers are...

Gen Z, born between 1997 and 2012, is stepping into the workforce with a clear set of priorities. They expect more than just...

Digital ads and brand ambassadors are powerful marketing tools on their own. But when combined, they create a formidable force that can skyrocket...

Are you struggling to measure the success of your influencer marketing campaigns? You’re not alone. Many marketers face challenges in understanding which metrics...

Are you struggling for ideas to make your college on-campus campus tabling event stand out? Many brands and student organizations face challenges in...

User-generated content, or UGC, is changing how brands connect with their audience. Many people think only big companies can create effective content, but...

Understanding the social media habits of college students is essential for anyone looking to connect with this vibrant and influential group. With approximately...

Writing a job description can be a challenging task. Many recruiters struggle to create a compelling and accurate portrayal of a position that...