College students are not impossible to reach. They are just very good at ignoring the stuff that feels forced. That is where college...

College students are not exactly waiting around for another polished brand ad to interrupt their scroll. They are finding new products, apps, events,...

A few years ago, every brand wanted influencers. Then everyone wanted UGC. And now brand ambassadors are having another moment because companies are...

Students do not experience campus life in neat little marketing buckets. They move from the rec center to a group chat, from a...

A lot of brands love the idea of a campus ambassador program right up until they have to actually run one. On paper,...

Hiring college ambassadors sounds simple until you actually try to do it. On paper, it looks like a basic recruiting project: post the...

College campuses are basically small cities with better sidewalks and worse parking. If you’re a small business trying to grow locally, that matters:...

Campus marketing has a weird superpower: it creates the kind of moments people actually want to post about. The problem is most brands...

College marketing has officially entered its “too many options, not enough clarity” phase. One brand is throwing free drinks at a sorority tailgate....

Hiring falls apart fast if interviews are inconsistent, rushed, or treated like casual conversations. A few off-target questions and suddenly you’re stuck trying...