Writing a college ambassador job listing that actually gets applications? Easier said than done. Most brands either sound like theyâre hiring for a Fortune 500 sales team or an unpaid internship where the main perk is âexposure.â Neither works. If you want the best student talent, you have to speak their language… without sounding like […]
Brands are desperately trying to win over Gen Z, only to find that traditional ads are about as effective as yelling into the void. The issue isnât just getting noticedâitâs getting believed. This generation can sniff out insincerity faster than a boomer can ask, “Whatâs a TikTok?” Enter Key Opinion Leaders (KOLs), the internetâs version […]
Letâs face itâtraditional advertising is starting to feel like that one friend who keeps recommending the same show you’ve already watched. Consumers are tuning out, and brands are left wondering how to cut through the noise. Enter micro-influencers: the underdogs of social media who can do what million-dollar ad campaigns often can’tâmake people actually care. […]
Gen Z, born between 1997 and 2012, is stepping into the workforce with a clear set of priorities. They expect more than just a paycheck. They look for stability, flexibility, growth, and a sense of purpose at work. Employers who meet these expectations can attract strong candidates and keep them engaged over the long term. […]
Digital ads and brand ambassadors are powerful marketing tools on their own. But when combined, they create a formidable force that can skyrocket your brand’s reach and impact. Many businesses struggle to find the right mix of digital advertising and influencer marketing to maximize their return on investment. Brand ambassador programs enable companies to build […]
Are you struggling to measure the success of your influencer marketing campaigns? Youâre not alone. Many marketers face challenges in understanding which metrics matter and how to track influencer campaigns effectively. Measuring tangible outcomes is more important than ever when hiring influencers, replacing the old reliance on accidental virality. Weâll cover setting goals, selecting the […]
Are you struggling for ideas to make your college on-campus campus tabling event stand out? Many brands and student organizations face challenges in attracting attendees and creating memorable experiences. A well-planned tabling event can be a game-changer for connecting with students and boosting visibility. Research shows that a well designed tabling event can increase student […]
User-generated content, or UGC, is changing how brands connect with their audience. Many people think only big companies can create effective content, but 85% agree that user generated content is more influential than brand-made content. This shows how valuable UGC can be for building trust and engaging customers. But a lot of brands are still […]
Understanding the social media habits of college students is essential for anyone looking to connect with this vibrant and influential group. With approximately 98% of college-aged students active on social media, these platforms play a significant role in their daily lives. Many misconceptions exist about how these young adults use different platforms. This article aims […]
Writing a job description can be a challenging task. Many recruiters struggle to create a compelling and accurate portrayal of a position that attracts the right candidates. This often leads to a mismatch between job expectations and applicant qualifications, resulting in wasted time and resources. Did you know that well-written job descriptions can reduce employee […]