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How to Track Influencer Campaigns Effectively: 6 Essential KPIs

By November 4, 2024 Brands, Influencers

Are you struggling to measure the success of your influencer marketing campaigns? You’re not alone. Many marketers face challenges in understanding which metrics matter and how to track influencer campaigns effectively. Measuring tangible outcomes is more important than ever when hiring influencers, replacing the old reliance on accidental virality. We’ll cover setting goals, selecting the […]

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Tips to Elevate Your On-Campus College Tabling Event

By October 19, 2024 Brands, Marketing on Campus

Are you struggling for ideas to make your college on-campus campus tabling event stand out? Many brands and student organizations face challenges in attracting attendees and creating memorable experiences. A well-planned tabling event can be a game-changer for connecting with students and boosting visibility. Research shows that a well designed tabling event can increase student […]

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Understanding the Social Media Habits of College Students

By September 16, 2024 Brands, Social Media Marketing

Understanding the social media habits of college students is essential for anyone looking to connect with this vibrant and influential group. With approximately 98% of college-aged students active on social media, these platforms play a significant role in their daily lives. Many misconceptions exist about how these young adults use different platforms. This article aims […]

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9 Tips For Writing The Perfect Job Description

By August 29, 2024 Brands, Recruiting

Writing a job description can be a challenging task. Many recruiters struggle to create a compelling and accurate portrayal of a position that attracts the right candidates. This often leads to a mismatch between job expectations and applicant qualifications, resulting in wasted time and resources. Did you know that well-written job descriptions can reduce employee […]

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How To Train Brand Ambassadors The Right Way: Maximize Impact

By August 15, 2024 Brand Ambassadors, Brands

Are you struggling to make your brand ambassador program truly effective? Many companies face challenges in training their ambassadors to represent their brand authentically and drive real impact. You’re not alone in this quest for ambassador excellence. Studies show that well-trained brand ambassadors can increase customer trust by up to 70%. This blog post will […]

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How Much Does It Cost To Hire Influencers?

By June 25, 2024 Brands, Influencers

Brands often struggle to determine fair prices for influencer collaborations. Influencer marketing has doubled in value over the past five years, becoming a crucial strategy for many businesses. This article breaks down influencer rates across platforms and offers tips for finding affordable partnerships. So if you’re ready to answer the question how much does it […]

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How To Build A Successful Brand Ambassador Marketing Program: A Step-by-Step Guide

Building a brand ambassador marketing program can be challenging. Many businesses struggle with getting their message out effectively and engaging their audience in a meaningful way, leading to missed opportunities for growth and customer loyalty. And to help, this article will guide you through how to build a successful brand ambassador marketing program, covering everything […]

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