TikTok influencers are crucial for building credibility and trust, reaching a wider audience, and creating viral content. But that begs the question, how to find tiktok influencers that are are right for you brand?  After all, establishing credibility and fostering trust lies at the heart of successful influencer marketing strategies. Brands strategically capitalize on the […]

Influencer marketing has become one of the go to strategies for brands looking to reach a younger audience. With the rise of social media, influencer marketing has become a way for brands to tap into the trust and influence that individuals have on social media over their followers. However, the question remains: Do college students […]