College campuses are basically small cities with better sidewalks and worse parking. If you’re a small business trying to grow locally, that matters: students live, study, eat, scroll, and make impulse decisions in the same tight radius, five to six days a week. And it’s a big audience. In fall 2022, about 18.6 million students […]
The back-to-school rush is more than just pencils and planners, it’s one of the biggest moments of the year for influencing student spending and building lasting brand loyalty. In 2024, U.S. students are expected to spend over $38 billion during this period, and the majority will stick with brands they discover now. That makes Q3 […]
Entering the college market can be a daunting task for new brands. With nearly 20 million students enrolled in U.S colleges, this demographic presents enormous potential for businesses savvy enough to tap into it. This article will illuminate effective strategies that help new brands successfully reach and engage with college students. Ready to capture the […]
Are you struggling to boost your brand’s awareness or event attendance on your college campus? Guerrilla marketing, an unconventional and innovative strategy, can be the game-changer. This blog post will reveal how guerrilla marketing – from pole snipes to eye-popping social media content – can generate major buzz for any event on a shoestring budget. […]
Understanding the best ways to reach college students, often akin to targeting a constantly shifting landscape, poses significant challenges. Research consistently underscores this demographic’s status as one of the most demanding to engage with successfully. In our upcoming article, we delve into a myriad of strategies that transcend mere attraction and instead focus on deep, […]
You’re eager to spread the word about your brand, app, event, or business on a college campus. But the real questions is sure where to start. Did you know that flyers placed in strategic spots around universities can be an effective way to reach thousands of students? That said, there are some caveats and rules […]
Looking to maximize your campus event’s impact? Organizing a tabling event on campus can be a highly effective method for student organizations and clubs to connect with fellow students, enhance visibility, and attract new members. Achieving successful engagement through such an event can result in heightened awareness of your organization’s mission and foster potential growth. […]
College students can be a challenging target for marketers due to their skepticism towards scams and their constant search for authenticity. This is particularly true when it comes to promoting a new app, which can be quite a daunting task. In this post, we aim to assist you in deciphering the college marketing code by […]